Alcohol is one of the most commonly advertised products on the planet. During major sporting events such as the Superbowl, the World Cup and the Olympics, companies spend millions on TV advertisements, and also product advertisements in banner and billboard format at the sporting venue itself. However, because alcohol is a liquid, it can be very difficult to design around since liquid stock images require significant more attention during isolation and blending in order to appear realistic.
In this tutorial, you’ll learn how to create a vibrant, colorful alcoholic product advertisement in Adobe Photoshop, using some easy techniques and quality stock images. You’ll learn how to deal with liquid stock images, how to take a brand image and create elements to match, and how to work with colors and composition for a brilliant result.
Lighting effects can make or break any digital artwork. When done properly, lighting can add visual impact, draw the viewer’s eye, convey depth and emotion, and tie together all the elements of the piece for a quality finished result. However, achieving brilliant lighting is not always an easy task, particularly for newer digital artists. Perfecting contrast, color variation, sharpness and depth will help make your digital art more enticing.
Icon design can be both fun and challenging. In today’s tutorial we will demonstrate how to create two types of icons. The first type of icon we will learn how to create is a grungy cardboard box. We will then create three glossy Adobe style icons and place them inside the box. Let’s get started!