Morph Magazine

What do corporate websites have in common with other people’s children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user’s experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.
(continue reading…)

What do corporate websites have in common with other people’s children? Three things: they have their charm, like finger-paintings on the refrigerator; they can be useful, if infrequently; they are usually admired only by the people who created them.

While designers know that a user’s experience on a website has a large impact on the way that customer will interact with them, impressing that concept on the corporate establishment has taken a very long time. Trends in design are making their way into corporate web, albeit slowly; with patience and a little luck, businesses will soon start to consider carefully coded and appropriately functional design as important as their mission statement and recent sustainability reports.
(continue reading…)

What Do We Really Mean By Art?

This question pops up often, and with many answers. Many argue that art cannot be defined. We could go about this in several ways. Art is often considered the process or product of deliberately arranging elements in a way that appeals to the senses or emotions. It encompasses a diverse range of human activities, creations and ways of expression, including music, literature, film, sculpture and paintings. The meaning of art is explored in a branch of philosophy known as aesthetics. At least, that’s what Wikipedia claims.

Art is generally understood as any activity or product done by people with a communicative or aesthetic purpose—something that expresses an idea, an emotion or, more generally, a world view.

It is a component of culture, reflecting economic and social substrates in its design. It transmits ideas and values inherent in every culture across space and time. Its role changes through time, acquiring more of an aesthetic component here and a socio-educational function there.

Designing Style Guidelines For Brands And Websites

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: “Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard.” Although there’s no stopping some clients from making their website awful, by creating a style guide, you’re effectively establishing rules for those who take over from you.

Why Create A Style Guide?

• You’ll have an easy guide to refer to when handing over the project.
• Makes you look professional. They’ll know you did everything for a reason
• You maintain control of the design. When someone does something awful, you can refer them to the document.
• You avoid cheapening the design, message and branding.
• Forces you to define and hone your style, making for a more cohesive design.

Morph Academy is an exclusive Animation, Web and e Fashion CAD Institute which has been set up in Chandigarh. Punjab. Chandigarh Computer Center is a Pioneer IT training institute of Punjab which was started way back in 1986 by a team of technical’s in Graphics, Web Designing, 3 D Animation & Fashion Designing in CAD. In order to strengthen the demand of the Graphics, Web, Fashion & Animation Industry. We provide Learners with the essential training needed to become a professional in these industries.!